Strategic Communication Consulting

At the beginning of a communications consultation, I always ask, "What do you want to have happen as a result of this communication?"

This focusing question starts us off and running. Together we explore ways to use communication as a vehicle - a means to accomplish a specific result. Right away, a half dozen questions surface. Who is the target audience? What results do you want from them after receiving your communication? How will you measure these results? The list goes on; within a short time, we've set in place your strategic plan.

Focus Group Research

Sometimes you may need further information before proceeding. I can conduct Focus Group or Quantitative Research for you.

Strategic Communication Plans

After developing the strategic communication plan, I can implement it for you by doing all the writing for you (see my writing Portfolio ) or training you to do the writing for yourself (see the Training workshops I offer).